From the box office to every corner of pop culture, Marvel is the current gold standard of franchise cinema.With that in mind, here’s our long range forecast for the 24th MCU film: Vaccines and the reopening of theaters in major markets have translated into drastically increased consumer sentiment since late last year, and although we aren’t at 100 percent right now, the trendline is moving in the right direction. Kong, The Conjuring: The Devil Made Me Do It, and several others have met or exceeded expectations in recent months. The long-awaited restart of moviegoing is in progress as films like A Quiet Place Part II, Godzilla vs. Given the unprecedented and uncertain nature of the industry for the past year, that hasn’t been quite as feasible for awhile - but, with all due cautious optimism, some normality is beginning to return with box office outlooks (albeit, with a healthy dose of volatility still in play). Historically, the online edition of this report has been published weekly and focused on forecast additions for films two months out from release. Roadrunner: A Film About Anthony Bourdainįriday, June 18 Report: As the summer box office continues its progressive rebound in North America, fans of the Marvel Cinematic Universe are counting down the days until the franchise’s first theatrical release in two years arrives. We’ll have more in a detailed weekend forecast next week and after the holiday weekend, but for now, see our updated ranges for Black Widow and a few other upcoming releases in the table below immediately below this update. That element will still cut into box office earnings on some level, but this is clearly going to be an event-level piece of entertainment across all available mediums. F9‘s $70 million debut last weekend itself serves as the best comparison point during this unprecedented summer box office landscape, suggesting Widow has an even higher ceiling of potential despite its nature as a hybrid release going to PVOD for an additional $30 to Disney+ streaming subscribers on the same day as its theatrical push. That latter fact isn’t surprising given the fanatic nature of the Marvel base ahead of virtually any release in the franchise nowadays, but the momentum continues to impress.
Very positive reviews from 155 critics have sent the highly anticipated film to a strong 83 percent Rotten Tomatoes score in recent days, and ticket pre-sale activity is leagues ahead of F9 at the same point in the pre-release cycle. Marketing has kicked into high gear and ignited the buzz engine for the past few weeks, with another seven days to left to make an impact. ("Black Widow")įriday, July 2 Update: As forecasting models continue to evolve in this pandemic recovery era for moviegoing, the outlook for Disney and Marvel Studios’ Black Widow is getting better and better.
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